Hands down, this is the cheapest truth promoting method I've ever seen and they are easy as could be to slip under a windshield wiper of a parked car. Their size helps makes them easy to transport and pulling one out and laying it anywhere happens in a flash. No fumbling with a bag or pocket full of large fliers. Their size, however, in no way waters down the message. They have as much useful information as much higher priced items do.
Make copies of this material (or something similar) and distribute
everywhere. This image file is my version of a truth ‘business card’.
These cards were made as simply and cheaply as possible via an online
printing company. I basically imported this image to their site, paid
via paypal and then a box arrived in the mail.
The cards are highly expendable items. They are designed for either
giving to people directly or (my preference) leaving in odd places for
people to find.
The image might not look like much but in practice we have found that
these cards work very well with their easy-to-see-from-a-distance
heading. Their size means that people can easily pocket them. Places
where folks can ‘discover’ the cards include car windscreen wipers, on
public transport, in bars, in libraries etc. They are not like bumper
stickers where you can get in trouble for defacing property.
I already have 5000 cards for less than $200. I had initial runs of 250
cards made at $10 a pop. I intend on getting another 5000 made at least.
I will be leaving them all over the city where I live.
I hope that others will copy the idea (or something similar).
Each city need only get together a few groups of people making and
distributing the cards for the campaign to be effective. Have fun.
The following is the multinational online company I used to manufacture
the cards. It's called Vista Print and you simply import the image into
the box used for making business cards. I recommend doing a test
batch with low amounts, selecting the cheapest price first, before going
into mass production:
(This link has an Australian webaddress. I assume if you log in from
other locations around the world the address will default to your
location - since the company is multinational.)